Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a several jargon for most of the people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing is solely marketing of your product or service onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is it. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing except social media traffic generation.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It’s a way to get higher rankings previously search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it can help stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple nights. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy all of them so as to keep reminding them relating to visit to the cost.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for an incredible digital / Web site experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771